According to estimates by XDA, Nexus 4 sales in late 2012 do not exceed 400 000 units.

It is known that the popular Nexus devices, devices with awesome specs at very low costs, have suffered numerous supply problems since their release. It was not so much the case of the Nexus 7 as the Nexus 4 and Nexus 10, devices that have been intermittently available to users on Google PLAY.

If it is the Nexus 4 we talk about this is one of the best Android phones of 2012, with a powerful hardware and a price more than tempting. However, the supply problems have been common and user complaints are divided between Google, LG and Google PLAY due to the uncertainty created by the lack of stock. However, according to estimates from XDA-Dev forum, the Nexus 4 units sold to the end of 2012 did not exceed half million, hence the lack of units would not be linked to the demand but to other factors.

Sales calculation

XDA forum made the calculation as follows: with the IMEI of every phone sold obtained through this link to LG and putting the code at the end of each one shows something like this: “LGE960 ACAGBK 212KPHG188745 20121206 GLOBAL/GLOBAL N N”.

In detail, we see it as follows:

LGE960 = phone model
A =?
CA = Country of sale. (‘U.S.’ for America, ‘DE’ for Germany, ‘AU’ for Australia and so on.)
G = Storage (G = 16GB, 8 = 8GB)
BK = Color
2 =?
12 = Month of manufacture (December)
K = Manufacturing country (Korea)
PHG =?
188,745 = Number or production line, indicating that the device is number 188.745 manufactured.
2012121206 = production date in YYYYMMDD format.

It is thus that in XDA have managed to do a calculation that estimates 375,000 sales to date December 28, 2012.

Why the shortage of supplies?

Less than half a million units in nearly three months is not an exorbitant amount, and when you consider that there is global demand for Nexus devices then we ask us why is that the lack of stock. And in the absence of official voices that have been pronounced in the matter we have only rumors and speculations.

Personally I think that both LG and Samsungwith whom Google has worked for the Nexus 10 that only today has returned to Google PLAY are two companies capable of providing a production capacity well above the estimated sales to date. This lack of supply may be related to Google’s policy of subsidizing the devices to reduce costs and thus limit sales to control expenditure. This devices sales policy near the cost to then bet on the profit in the app stores has been already successfully carried out by Amazon with their Kindle Fire tablet.

Thus, if the calculations of XDA (in whom I trust) are accurate, the lack of stock of the Nexus 4 could have another background.

What is your opinion? What is the reason for the lack of Nexus 4 stock?

Via | XDA-dev

Esteban Cejas

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